Television Ads

The tobacco reduction public awareness campaign is a critical component of the comprehensive Alberta Tobacco Reduction Strategy (ATRS). Campaign messages concentrate on three areas: preventing youth from starting to use tobacco, encouraging current users of tobacco to quit, and raising awareness of the dangers of second-hand smoke. Evaluation studies show that AADAC's tobacco reduction messages are supported, noticed and understood by Albertans. As well as delivering strong messages about the harmful health consequences of tobacco use, campaign ads are also driving smokers to seek support from AADAC's Smokers' Help Line when they decide to quit.

Escape

Smoking does not just affect your health. Think about how your second-hand smoke affects your children's health?

Escape
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Firepit

One cigarette never killed anyone. But who ever smoked just one?

As the young adult smoker in this albertaquits.ca  ad finds out, one cigarette at a time can really add up.

Firepit
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No Regrets

Tying the usual excuses for smoking to the health effects that can result from making these excuses.

No Regrets
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Youth Prevention Campaign

Join our host, John, as he discovers what Alberta youth think about smoking. This series of three, 30-second ads is meant to encourage a province-wide conversation about why kids smoke, how we can prevent them from starting and help them to stop, and why protecting our most important resource from the death and disease caused by tobacco use is so important.

John discovers...influence
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John discovers...popular
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John discovers...talk
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Barb Tarbox

AADAC has produced three, 30-second television ads featuring Barb Tarbox that contain a powerful message about the human costs of smoking.

Barb Tarbox – Memorial
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Barb Tarbox – Funeral
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Barb Tarbox – Goodbye
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It's time to tell the truth about tobacco

These three, 30-second advertisements feature Albertans from across the province talking about tobacco - their own smoking behaviour, its affect on their loved ones, and their desire to quit.

Wake up… hello!
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Still painful…
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Not a failure…
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